Mercedes-Benz: A-Class Sedan

Mercedes-Benz, an automotive brand, promoted its new A-Class Sedan model in Turkey by creating voice activated video ads that interacted with the car's new voice command feature.

Campaign details

Brand: Mercedes-Benz TurkeyAgency: OMD TurkeyRegion: EMEA

Strategy

Objective

Instead of the pre-defined audience based on insight, it was our main goal to increase the awareness of Mercedes-Benz new A-Class Sedan model, which has recently entered the category. We set out to increase dealer visits and test drives.

In this direction, a campaign was carried out within the programmatic ecosystem and as the perceptible KPI ; CTR (model awareness and click rate) and the number of online lead forms in action were assigned.

The campaign was not made only for a specific purpose. Metrics...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands