Campaign details
Brand: Mercado LibreLead Agency: Wunderman BARegion: LATAM
Objective
In order to create brand awareness and to reinforce Mercado Libre's position as the number 1 e-commerce within Latin America, we moved away from the focus of the traditional e-commerce, which only highlights promotions and discounts, and focus on the human factor: the people that are behind each purchase, and how their stories change based on the things they choose and buy.
We detected fun and interesting purchase patterns, that could make great stories. That way, we took advantage of all the data the platform...