McDonald’s: The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald’s, a fast-food brand, beat its sales target for the annual launch of its Prosperity Burger, available for a limited window of time each year, in Indonesia.

Campaign details

Brand: McDonald'sAgency: OMDRegion: APAC

Strategy

Objective

Business problem: Indonesians have access to more food and beverage options than ever before, with many new market entrants every year. McDonald's faced the very real challenge of remaining top of mind for customers and looking at ways to increase the number of sales, while maintaining advertising cost efficiency during the launch of the Prosperity Burger, McDonald's heritage limited time offer, which is the most anticipated recurring menu towards the new year.

The goal was to increase the success story of the Prosperity Burger, improving on its...

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