McDonald's: Regional Brand Trust / Hygiene

McDonald's, a fast-food brand, launched a sound-driven gamified mobile campaign in the Middle East that encouraged people to carry out safe hygiene practices during the COVID-19 pandemic.

Campaign details

Brand: McDonald'sAgency: AdColonyRegion: EMEA

Strategy

Objective

Due to the heartbreaking pandemic and lockdowns, this summer (2020) most of the society couldn't leave their homes. Not for holidays and not even to eat a delicious McDonald's meal! So McDonald's created a sound-driven campaign using the day-to-day safety practices and hygiene measures that the brand takes seriously, especially in today's situation. Keeping their main objective hygiene, McDonald's wanted to reach its target audience in an entertaining way that was fitting to its product's promise, to increase brand awareness and engagement time spent with the brand....

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