Marriott F&B: O2O Measurement

Marriott International, a hospitality company, increased awareness of its restaurants and gained a deeper understanding of consumer responses to ads across APAC.

Campaign details

Brand: Marriott InternationalAgency: Publicis Media APACRegion: APAC

Strategy

Objective

The objective of Marriott's food and beverages (F&B) campaign was to increase brand awareness to their restaurants, to gain a deeper understanding of consumer responses to Marriott's F&B ads and ultimately to drive visits and sales to Marriott's F&B establishments across seven markets in APAC. Markets included Australia, Hong Kong, Thailand, Indonesia, Malaysia, South Korea and Singapore. Leveraging Adsquare's online-to-offline (O2O) footfall measurement solution activated on Facebook and on programmatic display, Publicis Media, Marriott's agency of record, could gain an in-depth analysis of audience...

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