Love Beauty and Planet: Good Loop Donation

Love Beauty and Planet, a personal care brand, helped to rebuild Turkish forests after forest fires with a video campaign.

Campaign details

Brand: Unilever Love Beauty and PlanetAgency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Love Beauty and Planet believes that looking good and doing good deeds should go hand-in-hand. Our motto is "Whatever we do, it must be good for both beauty and planet at the same time" For years, Turkey has struggled with forest fires and 10,000 hectares of forest are damaged in average of 4,000 fires every year. Negligence and carelessness are the main reasons for these fires. As Love Beauty and Planet, we would like to show that we are a brand that...

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