Lifebuoy: Safety4All – Love, Like Safety, Does Not Discriminate

Lifebuoy, a soap brand, launched a campaign in Vietnam to raise awareness of the brand's portable hand sanitiser product and educate and remind people to use it throughout the day.

Campaign details

Brand: LifebuoyLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first hit in beginning of 2020. For the first time, Vietnam, the country ranked second place worldwide in controlling and preventing the outbreak, had witnessed thousands of new cases popping up every day.

After a long year living and fighting against the pandemic, Vietnamese consumers had adapted the habit using hand sanitizers on the go, especially before entering buildings,...

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