Campaign details
Brand: LifebuoyLead Agency: Mindshare VietnamRegion: APAC
Strategy
Objective
Covid Wave 4 has been lurking across cities in Vietnam since the end of March 2021, marking the longest and most severe outbreak ever since its first hit in beginning of 2020. For the first time, Vietnam, the country ranked second place worldwide in controlling and preventing the outbreak, had witnessed thousands of new cases popping up every day.
After a long year living and fighting against the pandemic, Vietnamese consumers had adapted the habit using hand sanitizers on the go, especially before entering buildings,...