Kotak: 811 #DreamsInvited Campaign

Kotak Mahindra Bank, a financial services provider, drove awareness and increased account holders for India's first downloadable bank account, Kotak 811.

Campaign details

Brand: Kotak Mahindra Bank LimitedAgency: Kotak Mahindra Bank Limited

Strategy

Objective
  • Position Kotak 811 as an open to all, inclusive bank account that does not judge the one who dreams no matter how strange or incredible their dreams might be. To amplify the brand message of inclusivity and take the brand experience to customers through a 360-degree integrated marketing approach using digital and traditional media. The brand message was to lead to acquisition of Kotak 811 customers.
  • Kotak with its gamut of financial services and products aimed at empowering the 'dreamers' by helping them save,...

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