Knorr: Goodness calendar

Knorr, a food and beverage brand, encouraged South African consumers to make more nutritious meals by creating mobile technology that sends pop-up reminders of nutritious recipes around mealtimes.

Campaign details

Brand: KnorrAdvertiser: Digitas LiquoriceCountry: South Africa

Strategy

Objective

For years, Knorr has built a strong customer loyalty by becoming the tried-and-trusted source of delivering quick and delicious meal ideas to an ever-growing audience hunting for smart dinner inspiration. In current time, consumers are bombarded by daily distractions and notifications, overwhelming them with information, and with minimal attention on mealtime and being health conscious.

With a new brand purpose that is moving Knorr into a more modern and progressive territory, Knorr, a strong believer of the power of mealtimes and bringing families together, was...

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