Kingfisher: #StayAtHome

Kingfisher, an Indian beer brand, launched a gamified mobile campaign during the pre-lockdown curfew, to reassure consumers that the good times shall return, but only if each and every individual played their part.

Campaign details

Brand: KingfisherAgency: Mindshare India

Strategy

Objective

With a rapid rise in COVID-19 cases in India, the need of the hour was for consumers to avoid public places, and to keep the good times tucked indoors. Kingfisher, as a brand, is not only synonymous with beer but also with 'good times'. The brand was committed to not let these unprecedented times crush the spirit of Indians. It aimed to reassure consumers that the good times shall return, but only if each and every individual played their part.

Target Audience

The brand targeted the following key audiences:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands