Kia: Rewind Kia

Kia, an automotive brand, launched a TV and online campaign that encouraged the Indian public to stay at home during the COVID-19 pandemic while lifting their spirits.

Campaign details

Brand: Kia Motors IndiaAgency: Isobar India

Strategy

Objective

Devise a clutter-breaking communication in public interest to increase brand love and elevate the goodwill of the brand, by spreading positivity during the Covid-19 crisis.

Do this without a professional setup from home – overcoming the limitations of lockdown and social distancing, to deliver compelling results with something that is relevant, contextual, appreciated and accepted owing to its innovation and creativity.

Target Audience

Working professionals both young and old, who are forced to work from home and are adjusting their lifestyle during the social quarantine and lockdown...

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