Kia: Instagram Hijack

Kia, an automotive brand, increased social buzz surrounding the launch of its new SUV, Seltos, in India by hijacking the most popular car hashtags on Instagram.

Campaign details

Brand: Kia Motors IndiaAgency: Isobar India

Strategy

Objective

Our key objective was to create buzz on the day of the Kia Seltos launch, but more than that, we wanted to own the share of voice amongst our competitors in the market. Our main goal was very clear – whichever popular car hashtags people searched for on Instagram, what they should see is the Kia Seltos.

Target Audience

We identified millennials – a generation as badass as the car itself – to be our target audience. They are active on social media 24/7, especially Instagram!

Creative...

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