KFC: Kentucky Bucket TV sync

KFC, a restaurant chain, increased awareness of its new Kentucky Bucket product in South Africa by launching a TV ad synchronised with targeted Facebook messaging.

Campaign details

Brand: KFCAdvertiser: MindshareCountry: South Africa

Strategy

Objective

We can always count on Kentucky Fried Chicken not only to cater to our finger-lickin' cravings but also to champion new and innovative marketing tactics in the pursuit of category domination. To do this KFC introduced the New Kentucky Bucket, a 3 part meal giving consumers Chicken, Pops and Chips in one bucket.

Our objective was to increase sales of the new Kentucky Bucket by showcasing the iconic bucket in a fresh way while also generating high reach and frequency. In terms of media and business,...

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