Campaign details
Brand: KFCAdvertiser: MindshareCountry: South Africa
Strategy
Objective
We can always count on Kentucky Fried Chicken not only to cater to our finger-lickin' cravings but also to champion new and innovative marketing tactics in the pursuit of category domination. To do this KFC introduced the New Kentucky Bucket, a 3 part meal giving consumers Chicken, Pops and Chips in one bucket.
Our objective was to increase sales of the new Kentucky Bucket by showcasing the iconic bucket in a fresh way while also generating high reach and frequency. In terms of media and business,...