Campaign details
Brand: JBS AdapTable MealsAgency: Avalanche Media Group
Strategy
Objective
As consumers seek convenience but want to prepare home-cooked meals for their families, the ready-to-cook meal market is exploding. In 2020, these consumers have turned to home dining more than ever but with few out of home dining experiences available, there is a growing fatigue with cooking at home. JBS AdapTable Meals makes it more convenient.
However, with the rise of in-store options and meal kit delivery services (i.e. HelloFresh, Blue Apron, etc.), there are many new competitors looking to grow. Established brands are also looking...