Campaign details
Brand: İşbankAgency: Muse İstanbulRegion: EMEA
Strategy
Objective
One of the fastest-growing digital trends in the last few years has been the emergence of the hugely competitive e-sports ecosystem, with players competing in professional leagues.
The total annual revenue of e-sports is set to increase by 15.7% and reach $1.1 billion globally in 2020, and with its young and tech-savvy population, its popularity has grown significantly in Turkey.
The most popular games among players and audiences include League of Legends, Dota, Fifa, Zula, Pub G, Counterstrike, and Fornite.
E-sports players and their audiences are...