İsbank: İmeceMobil App

Isbank, a banking brand, set out to make ImeceMobile a centre where different parts of the agriculture sector could come together and to drive app downloads among farmers in Turkey.

Campaign details

Brand: İşbankAgency: İşbankRegion: EMEA

Strategy

Objective

Our aim is to make ImeceMobil a center where different parties of the agriculture sector come together for the production process; to create a digital agriculture ecosystem; to reduce the risks of farmers in agricultural production; to make them use their resources effectively and that they can be able to reduce their costs; to facilitate the easy access of farmers to the complimentary information; and finally to gain new customers. So this an application that gives the opportunity to come together for different actors and aspects from...

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