Hershey: Jolly Rancher

Hershey, a confectionary brand, promoted its Jolly Rancher range in India with a gamified ad campaign targeted at children.

Campaign details

Brand: HersheyAgency: Pokkt

Strategy

Objective
  • Jolly Rancher is not a new name in the confectionary business, it's a North America's iconic brand. It has a 65-year history with Hershey's and with its launch in India, kids have loved its bold and fruity flavors and its smart ways of communication with kids with its overall marketing campaigns. In India, the brand made a great entry in 2013 offering pops and candies. Kids' favorite Jolly Rancher lollipops are available in 5 exciting flavors (strawberry, green apple, mango, watermelon and orange].
  • However, to stand tall against giants...

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