Google: Be Unstoppable #WithALittleHelp from Google

Google, a technology company, sought to reshape society in India to be more appreciative of everyone's pursuits, while also increasing its brand appeal score and daily usage with its campaign Be Unstoppable.

Campaign details

Brand: Google IndiaAgency: Toaster

Strategy

Objective

Google wanted to be one of the world's most helpful brands and the brief was to identify a cause that can help create an inclusive marketing strategy to drive product usage and lead to an impactful conversation that resonates across India.

The campaign had to :

  • Achieve a brand appeal score for Google on par with the industry benchmark of 70%; and
  • Increase the daily active usage of Google by +2%

Hence, we had to create a purpose-led campaign that also showed the meaningful and helpful role that Search,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands