Goodwill: Bring Good Home Mobile Advertising Campaign

Goodwill, a US non-profit organization providing job training and community programs, drove incremental visits to Goodwill store locations to help the brand advance its work in local communities.

Campaign details

Brand: GoodwillAgency: AdTheorent and The Ad Council

Strategy

Objective

As the world's leading workforce nonprofit provider, Goodwill is composed of local organizations that empower people and help them reach their full potential through career and community services. The revenue from the sale of goods at Goodwill stores funds job placements, career services, such as credentialing and certifications, as well as supporting services such as childcare, financial education, transportation, mentoring and more, transforming the lives of more than 34 million people each year. Driving visitors to Goodwill locations benefits local communities because more than 87 cents...

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