Galaxy: Dates Ramadan

Galaxy, a confectionery brand, launched a gamified mobile campaign rooted in Arabic culture during Ramadan in Saudi Arabia and the UAE.

Campaign details

Brand: GalaxyAgency: AdColonyRegion: EMEA

Strategy

Objective

Mars Group unceasingly endeavors to appear in KSA and UAE and provide tasty chocolates where they rely on themselves with new tastes, fresh cocoa beans, and bonded customer relationships. Where the luscious milky chocolates appeal to the taste buds of the clients, Galaxy Dates keeps choco-lovers up to date and leading to the industry which is expanding continuously. Especially with Ramadan, the belief of responsibility to provide sustainable, prosperous, and impeccable products was in contact with millions of choco-lovers each Ramadan period during the campaign. Galaxy feels...

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