Friesland Campina: Frisian Flag 123 “Catch to Grow” AR Mobile Campaign

Frisian Flag, a dairy product brand, launched an immersive mobile game in Indonesia to increase brand awareness, drive an uplift in brand consideration and spark brand loyalty.

Campaign details

Brand: Friesland Campina - Frisian FlagAgency: ADA Asia

Strategy

Objective

Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant.

Frisian Flag 123, made for toddlers aged one to three years old, struggled to penetrate the middle-income market – Indonesia's largest socio-economic segment – due to stiff competition. There was low brand consideration due to a lack of awareness and inconsistent brand communication. Frisian Flag lacked a strong brand proposition to communicate to consumers – a huge disadvantage as competitors...

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