Dunzo: You Wanna Do It, Just Dunzo It

Dunzo, a food delivery service, used a blend of AI-based programmatic and data-driven marketing to expand its user-base in India.

Campaign details

Brand: DunzoAgency: Affle

Strategy

Objective

Traffic jams plague the quality of life of major metropolitan cities in India, be it Bangalore or Mumbai, or NCR.

Over 224 hours a year, people are stuck in traffic causing a loss to both the economy and quality of life.

Dunzo aimed to add value to the consumer's life by creating an on-demand service platform.

Objective

Drive more users for Dunzo on their platform.

Challenges

Identifying the relevant user base as Dunzo was a very new category in on-demand service.

Target Audience
  • Consumers in metro cities
  • Age 18-45
  • Has...

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