Campaign details
Brand: DunzoAgency: Affle
Strategy
Objective
Traffic jams plague the quality of life of major metropolitan cities in India, be it Bangalore or Mumbai, or NCR.
Over 224 hours a year, people are stuck in traffic causing a loss to both the economy and quality of life.
Dunzo aimed to add value to the consumer's life by creating an on-demand service platform.
Objective
Drive more users for Dunzo on their platform.
Challenges
Identifying the relevant user base as Dunzo was a very new category in on-demand service.
Target Audience
- Consumers in metro cities
- Age 18-45
- Has...