DenizBank takes a data-driven approach with Adjust to reduce costs

DenizBank, a banking brand, decreased mobile ad spend while maintaining user acquisition campaigns in Turkey.

Campaign details

Brand: DenizBankAgency: AdjustRegion: EMEA

Strategy

Objective

DenizBank is Turkey's 5th largest private bank. In 2012, DenizBank launched Turkey's first mobile wallet, fastPay, allowing banked or unbanked customers of DenizBank to transfer money between mobile phones 24/7. In the same year, DenizBank also launched their flagship app, MobilDeniz which allows DenizBank customers to access their products and services directly from their smartphones. DenizBank's goal was twofold; they wanted to increase the number of users that installed their apps and also increase the number of credit card and loan applications submitted via MobilDeniz. The challenge...

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