DGB Saints Wines: Pick your Saint

Saints Wines, a wine brand, promoted its brand through a mobile-first engagement campaign that used trackable SMS and gamification to reach consumers across South Africa.

Campaign details

Brand: Saints WinesAdvertiser: SilverstoneCISCountry: South Africa

Strategy

Objective

DGB has a brand called the Saints Wines. They have been running promotional marketing campaigns in retail supported by ATL, BTL social and digital media with the objectives of driving sales, building a customer database and developing insights.

At the tail end of a disappointing summer 2018 promotion where only a few hundred competition entries were received; we were invited to provide a mobile media engagement campaign option to drive awareness and brand engagement to show how we could improve on results delivered to date,...

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