Cricbuzz: #AbCricketBuzzega

Cricbuzz, a cricket news and entertainment app, launched a campaign in India to bring back traffic to the app, ensure new downloads, and dominate the conversations around cricket.

Campaign details

Brand: CricbuzzLead Agency: WATConsultRegion: APAC

Strategy

Objective

The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in India would be resuming after months of delays due to the Covid pandemic. Cricbuzz one of the leading cricket news and entertainment apps in India, had to kickstart the craze of Cricket for a country that went without Live televised sport for almost half a year.

The brief was to bring back traffic to the application and ensure new app downloads. A tough ask due the recent launch of legalized...

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