Clear Men: Swipes All – Hijacking League of Legends

Clear Men, a shampoo brand, leveraged the eSports platform to connect with young men in Vietnam.

Campaign details

Brand: Clear Men, UnileverAgency: Mindshare Vietnam

Strategy

Objective

Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant.

With changing time, the brand had to operate in the passion territory of the younger generation in order to resonate with them.

Target Audience

The new generation of Vietnamese men want to succeed in life. Yet there are challenges and societal pressures along their journey such as the portrayal of toxic masculine stereotypes in the society as the singular...

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