Campaign details
Brand: Clear Men, UnileverAgency: Mindshare Vietnam
Strategy
Objective
Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant.
With changing time, the brand had to operate in the passion territory of the younger generation in order to resonate with them.
Target Audience
The new generation of Vietnamese men want to succeed in life. Yet there are challenges and societal pressures along their journey such as the portrayal of toxic masculine stereotypes in the society as the singular...