Campaign details
Brand: Unilever / Clear MenLead Agency: Mindshare VietnamRegion: APAC
Strategy
Objective
Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant. With changing time, the brand had to operate in the passion territory of the younger generation to resonate with them.
Target Audience
The new generation of Vietnamese men are not only fans of field games, but they are crazy about eSports as well. Like rest of the world, eSports has been growing at a...