Campaign details
Brand: ChevroletAgency: Weber Shandwick
Strategy
Objective
Partnering with LEGO and Warner Brothers, our goal was to reach a new audience in a way that could only work on social media. We wanted this content to be a social disruption and generate unprecedented impressions and engagements on Chevrolet's owned social media channels, as well as garner incremental reach on LEGO's and Warner Brothers' channels. Since there was PR clout with this integration, a secondary KPI was earned social impressions while bolstering positive/neutral sentiment.
Target Audience
The pickup truck is the lifeblood of the automotive industry. It's...