Campaign details
Brand: Cerveza VictoriaAgency: amplify.ai
Strategy
Objective
Build brand engagement with a highly engaging and viral Mother's Day campaign by offering fans of Cerveza Victoria a way to delight their mothers on the holiday, while social distancing due to the coronavirus pandemic. Amplify.ai built a fully-automated and interactive user experience to engage customers with an AI-driven branded virtual assistant and consumer engagement platform, which enabled highly effective natural language interactions with persistent, personalized, messaging-based experiences to optimize the consumer journey. Amplify.aileveraged Messenger with click-to-Messenger ads and the ability to re-engage users through...