Campaign details
Brand: CastrolLead Agency: Mindshare ChinaRegion: APAC
Strategy
Objective
Castrol needed to find an innovative way to connect to its target audience, to increase sales of its newly released product series, Castrol MAGNATEC (which provides cars with a full range of protection) and drive its brand image of non-stop protection as China came out of the COVID pandemic.
Target Audience
Our target audience – those aged 25-45 – are prediomantly parents, responsible for a lot of the family's day to day driving and work.
Creative Strategy
In Chinese culture, parents are often shy and...