Carte d'Or: Do Something Sweet at Home

Carte d'Or, an ice cream brand, broadcast live concerts and released practical recipes as a means of making people happy at home during the COVID-19 pandemic in Turkey.

Campaign details

Brand: Carte d'OrAgency: Standby Creative GroupRegion: EMEA

Strategy

Objective

The COVID-19 pandemic that confined people to their homes caught everyone unprepared. As the biggest brand of at-home ice cream consumption, we created a do something sweet series – in line with our purpose campaign "Carte D'or Do Something Sweet!" – to find a way to make people happy at home without the need for great preparation. We aimed to keep our target audience away from feeling suffocated by the time spent at home, and to remind them that they can socialize from home....

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