CLEAR Indonesia: Brave the Heat

CLEAR, a shampoo brand, used real-time and data-driven ads in Indonesia to demonstrate that CLEAR is the only shampoo needed to maintain a clear head of hair throughout the day.

Campaign details

Brand: CLEAR IndonesiaAgency: Toaster

Strategy

Objective

The shampoo market is rampant with products that cater to specific hair types and conditions. CLEAR Shampoo on the other hand helps you maintain a clean and fresh set of hair across all weather conditions.

Our brief was to demonstrate how CLEAR Shampoo is the only shampoo one needs to maintain a clear set of hair across all times of day.

Hence, the key objectives for this digital campaign were centred around specific digital KPIs that included:

  • Garnering 100 million impressions within a 2-month campaign period;
  • Achieving a 85%...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands