Biti's Hunter: Tet – Bringing Tet Home

Biti's Hunter, a footwear brand, released a film and song during the Vietnamese festival Tet to encourage young people to return home early so the festivities could begin.

Campaign details

Brand: Biti's HunterAgency: Dentsu RedderRegion: APAC

Strategy

Objective

Biti's Hunter is one of the top 10 leading players in Tet (Vietnamese Lunar New Year) communication.

Thanks to the unique campaign platform of #DiDeTroVe (Going Far to be Truly Back) Biti's Hunter has owned the conversation around Vietnamese people re-connecting with their families at this special time for the past three years.

The challenge in the fourth year is to both keep the platform communications continuing consistently but still keeping it relevant to young consumers, making it more meaningful, more empowering and delivering great...

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