Campaign details
Brand: HeinekenAdvertiser: Red Star -Powered by Dentsu Aegis & BOTTES - the Alcohol Delivery AppCountry: South Africa
Strategy
Objective
Heineken is the main sponsor of the UEFA Champions League, and through their TTL campaigns each year, their main objectives are to drive equity, top of mind awareness and sales of Heineken beer globally - but what was missing was a way to connect their media spend directly to sales.
This is why Heineken partnered with BOTTLES - The Alcohol Delivery App in South Africa.
BOTTLES - The Alcohol Delivery App is the first...