Campaign details
Brand: Axis BankAgency: MullenLowe Lintas Group
Strategy
Objective
Lockdown on movement = lockdown on spending
Everything that happened and didn't happen in the year 2020 has been thanks to the pandemic. Since March, our country has seen prolonged periods of lockdown pretty much everywhere.
Apart from preventing infections, a side effect of the lockdown has been the slump in monetary activity. Less movement of people results in less movement of money.
Small shops and merchants: Biggest casualty of economic lockdown
While bigger businesses could perhaps sustain the slug, it was the small merchants and local...