Campaign details
Brand: Arm & HammerAgency: SaturdayRegion: EMEA
Strategy
Objective
Knowing the increasing trend within the gaming industry during these uncertain times we at Yazle leveraged our latest partnership with Activison / Blizzard media - the biggest mobile gaming platform in the world to bring highly played games such as Bubble Witch & Candy Crush the highest played and downloaded games within the app store to the Arm & Hammers target audience.
Our strategic objective was To target relevant and receptive users to create awareness about Arm & Hammer Baking Soda, educate users about multiple...