Arm & Hammer: Alternate Uses for Baking Soda

Arm & Hammer, a brand of baking soda products, leveraged mobile gaming in the Middle East to educate users about alternative uses for baking soda.

Campaign details

Brand: Arm & HammerAgency: SaturdayRegion: EMEA

Strategy

Objective

Knowing the increasing trend within the gaming industry during these uncertain times we at Yazle leveraged our latest partnership with Activison / Blizzard media - the biggest mobile gaming platform in the world to bring highly played games such as Bubble Witch & Candy Crush the highest played and downloaded games within the app store to the Arm & Hammers target audience.

Our strategic objective was To target relevant and receptive users to create awareness about Arm & Hammer Baking Soda, educate users about multiple...

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