Amelia Island Convention and Visitors Bureau: Amelia Island "Moments" Campaign

The Amelia Island Convention and Visitors Bureau, a tourism board for Amelia Island in Florida, USA, launched a mobile-focused campaign to boost tourism.

Campaign details

Brand: Amelia Island Convention and Visitors BureauAgency: Starmark

Strategy

Objective

Like most destinations, the COVID-19 crisis halted tourism in Amelia Island, Florida. However, due to the small population and low population density on Amelia Island, conditions to travel safely rebounded more quickly than in other destinations.

The Amelia Island Moments campaign was a two-pronged engagement and lead generation effort. We combined a high-engagement mobile AR portal ad with messenger ads to identify travelers "dreaming" of a getaway and retarget them with chatbot Messenger ads for lead completion.

The performance indicators for this campaign effort, likewise,...

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