Campaign details
Brand: Akbank SanatLead agency: MediaCom TurkeyRegion: EMEA
Strategy
Objective
The most perennial jazz event in Turkey, Akbank Jazz Festival celebrated its 28th anniversary. In accordance with festival's longstanding motto; ''Jazz State of the City'', we developed an ''audio content'' project which is not only limited to concert areas.
Target Audience
We aimed to reach everyone who are interested in jazz music.
Creative Strategy
Research on neighborhoods of İstanbul and exquisite jazz stories led the project to focus on location-based podcast experience. We collaborated with Turkey's most listened online radio platform Karnaval and created...