Akbank: Ex Machina – AI From The Marketing Automation

Akbank, a financial services brand, used artificial intelligence to bolster marketing automation and transform the business by quickly creating ad variations, detecting early signs of ad fatigue and predicting creative potential before advertising.

Campaign details

Brand: AkbankAgency: AkbankRegion: EMEA

Strategy

Objective

Machines have become better each day in delivering results and advertisers have benefited from marketing automation since then.

As the digital sales team of Akbank, we are responsible for the digital sales of the banks' products: from credit cards to consumer loans, from mobile active users to mobile app PnL. We have to make our advertising efforts profitable and incremental each day.

Our strategy was clear.

We would like to adopt AI-based technologies to bolster marketing automation and transform our business. We wanted to teach machines to...

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