Aditya Birla Capital: The ABC of Money Advice

Aditya Birla Capital, a financial services provider, encouraged consumers in India to engage with its content and leave their contact details.

Campaign details

Brand: Aditya Birla CapitalAgency: Mindshare

Strategy

Objective

Financial planning is often complicated for most individuals. Without external help, they often end up feeling anxious and overwhelmed, and eventually focus more on earning money than prudently planning it to make it grow.

Even when seeking advice, more often than not, they are lost, not knowing where to begin from or who to trust.

Advising is in our DNA at Aditya Birla Capital, and we therefore took it upon ourselves to help people get the right advice that is specific to their life and money needs. To...

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