Samsung Eletrônica da Amazônia. Brazil: Silent Booth Theater for All Ears 2018

Samsung, a technology company, created an experiential cabin in a shopping centre in Brazil that showed the benefits of its VR subtitling innovation for the deaf.

Campaign details

Agency: Creata Brasil Serviços de Marketing Country: Brazil

In 2017, Samsung introduced to the world the Theater for all ears, a brand initiative that uses technology to promote accessibility to art.

With the use of technology, the deaf could have a theater experience. Through Samsung Gear VR the actors' speeches were turned into captions so the deaf could understand all scenes in real time without the need of a sign language interpreter.

The action was the beginning of a new way of inclusion.

But in a city with 150,000 deaf people, there is great potential...

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