Campaign details
Agency: Creata Brasil Serviços de Marketing Country: Brazil
In 2017, Samsung introduced to the world the Theater for all ears, a brand initiative that uses technology to promote accessibility to art.
With the use of technology, the deaf could have a theater experience. Through Samsung Gear VR the actors' speeches were turned into captions so the deaf could understand all scenes in real time without the need of a sign language interpreter.
The action was the beginning of a new way of inclusion.
But in a city with 150,000 deaf people, there is great potential...