Nissin Food Products. Japan: To-Go Dam Project

Nissin, a food brand, increased sales in Japan by launching discs that depicted the image of a dam to go on top of its instant noodle product which consumers could use when draining the hot water.

Campaign details

Agency: Toppan Printing Country: Japan

Summary statement

The ultimate undertaking to change "annoying" into "exciting".

The goal was to implement a project that could be picked up by local news or social media. In doing so, we hoped to further satisfy our core Nissin Yakisoba U.F.O. consumers and strengthen the image of Nissin's e-commerce website. We began the manufacture and sale of original food-safe discs depicting the image of a dam that could be affixed to the U.F.O. containers. It was a measure taken to change the annoying idea of "I have to drain the...

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