Alpro: The Alpro Planquet Pop Up

Alpro, a plant-based products brand, launched a pop-up restaurant in Dublin to encourage trial and purchase intent among Irish consumers.

Campaign details

Agency: Verve the Live Agency Country: Ireland

The Summary Statement

The Alpro Planquet Pop Up was the first of its kind in Ireland and the largest activation piece the brand has ever done in this market. Alpro wanted a way to reach the consumer that extended beyond mass sampling in Dublin City so we decided to create a 100% plant-based restaurant situated in the heart of Dublin City Centre. Consumers of Ireland were only used to seeing the brand as a flash in the pan with on street sampling, and through this event, we enabled...

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