Lux: Golden Rose Awards 2016

Global beauty brand Lux achieved an increase in imagery scores in India with its Lux Golden Rose Awards event.

Agency: Wizcraft India

Campaign Objective

  • Redefine itself within the broad perspective of style and beauty while still retaining its communication as the preferred brand of the stars.
  • To celebrate the leading ladies of Bollywood, while differentiating it from other Awards Events.
  • Create a property that would be aspirational and classy, yet not be too niche so it would attract viewership from the brand's middle class & B-town female target group.

Campaign Strategy

  • To meet the objectives, we created an Awards event that honoured the leading ladies of Bollywood; recognizing their talent through the portrayal of their characters in films....

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