Lufthansa German Airlines: Lufthansa Runway to Success

This case study explains how Lufthansa, the airline, created a TV series in India to connect with the business community.

Lufthansa German Airlines: Lufthansa Runway to Success

Executive summary

Product Description:

Lufthansa repositioned their brand strategy to Nonstop You which is "A People Focused Pledge Built around their aspirations, needs and wishes". Its presence marks a change in perspective. From engineer's logic to passenger sentiment; from a first-person perspective to a customer focus; from the product story to the human story.

Objective of the Campaign:

Lufthansa's latest brand positioning - Nonstop You - is a people-focused pledge built around their aspirations, needs and wishes. It marks a change in the airline's perspective - from an engineer's logic to a passenger's...

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