Lowe's Fix in Six: A sensation in six seconds
Emily Viola
Campaign details
Brand owner: Lowe's CompaniesLead agency: BBDO New YorkBudget: Up to 500kCountry: United StatesIndustry: Paints, DIY, home improvementMedia: Earned media, buzz, Online video, Social media
Executive summary
This case study demonstrates how Lowe's, a home improvement store in USA, developed a new utility for a burgeoning social media platform that would speak to a new generation of DIYers and drive Millennial engagement. As the second-largest home improvement retailer in the world, Lowe's has spent years developing its...