Lovair: Corporate wash slabs

This case study explains the design process for a new product by Lovair, a supplier of washroom fittings to the construction industry, which represented a change in business model.

Lovair: Corporate wash slabs

Agency: FactorydesignClient: LovairBrand: Corporate Wash SlabsCategory: Product

Executive summary

Lovair Ltd is a family-owned British company with an international presence and with over 20 years experience in supplying the construction industry and architectural practices with washroom fittings. Built on the pillars of quality and service, Lovair sought to embrace innovation as an additional core attribute.

Factorydesign were selected as the design partner and commissioned to design a range of solid surface material Corporate Slabs (wash basins). This is a new market and product sector for Lovair who previously sold...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands