Look Mum No Hands! cafe branding
Client: H2C Enterprises
Brand: Look Mum No Hands!
Category: Brand Identity - under £100,000
20% of customers are not cyclists
What measures prove the identity's success?
Turnover and profit exceeded expectations within the first three months. Profit has increased by 148% since launch. Per outlet turnover is ahead of Starbucks, Costa and Caffé Nero.
Almost 1:5 people in the local vicinity recognise the identity with no mention of the name.