Lo Kar Lo Baat: Active Wheel
Campaign details
Brand: Lo Kar Lo BaatAgency: PHD IndiaCategory: Brand AwarenessRegion: APAC
Objective
In the later half of 2014, sales of Indian laundry brand Active Wheel had declined by 5.3%. In 2015, the challenge was to reconnect with Indian housewives, deliver the message that the product had changed formulation and regain top of mind awareness in a noisy and crowded category.
Target audience
The target audience for Active Wheel belong to lower social economic strata across the length and breadth of the country. These are the people...