Liverpool ONE: a celebration of style and success
Principal Author: Lucinda Curtois, McCann ManchesterContributing Authors: David Donaghue, McCann Manchester; Laura Grainger, McCann Manchester; Donna Howitt, Liverpool ONE; Alexia Harper, MediaVest
The executive summary – something worth celebrating
Stylish shopping? An eclectic cocktail of bars, restaurants and hotels? Five diverse districts? A vibrant city centre hub?
Liverpool ONE is all of this, wrapped beautifully into one. Our challenge was tough - against a trend of declining footfall we needed to convert high awareness of Liverpool ONE into visits - from high value shoppers across the North West, already...